Veterans Day, observed every November 11, is more than just a long weekend or a federal holiday — it’s a day of gratitude and reflection. For real estate professionals, it’s also an opportunity to give back, connect with the community, and honor those who’ve served while strengthening professional relationships.

If you’re a Realtor in Massachusetts or anywhere in the U.S., here are thoughtful and productive ways to spend and utilize Veterans Day while keeping its purpose at heart.

1. Support Veterans Through Housing Initiatives

One of the best ways Realtors can make a difference is by helping veterans access stable housing.

  • Learn about VA loans: Brush up on the benefits and requirements of VA home loans, which offer low or no down payments and favorable terms for eligible veterans.

  • Host an informational session: Offer a free, short online or in-person session to explain the homebuying process for veterans and military families.

  • Partner with veteran-friendly lenders to make the process smoother for clients who’ve served.

Not only does this provide real value — it also builds trust and positions you as a community resource.

2. Participate in Local Veterans Day Events

Andover and nearby Massachusetts towns often hold Veterans Day parades, flag-raising ceremonies, or wreath-laying events. Attending or sponsoring these community gatherings shows respect and genuine involvement.

You can:

  • Volunteer at local events or memorials.

  • Sponsor refreshments or small giveaways at parades.

  • Share event information on your social media or real estate newsletter to encourage participation.

Community visibility rooted in sincerity helps Realtors stay connected beyond business transactions.

3. Feature Veteran-Owned Businesses

Use Veterans Day to spotlight local veteran-owned businesses on your blog or social media.
Feature their services, products, or inspiring stories. This kind of content not only honors their service but also strengthens your local SEO — since search engines reward posts tied to community engagement and local keywords (like “Andover MA veteran businesses” or “Massachusetts Veterans Day events”).

4. Educate Yourself and Your Clients

Spend part of your holiday learning about veteran housing challenges, homelessness prevention programs, or nonprofits that assist military families. Then, share that knowledge with clients or peers.

Consider donating a portion of your November commissions to a cause such as:

  • Homes for Our Troops (HQ in Taunton, MA)

  • Massachusetts Military Support Foundation

  • Veterans Northeast Outreach Center

Your business can make an impact simply by being informed and intentional.

5. Send a Message of Gratitude

Use your email list or social media to send a heartfelt Veterans Day message. Include a few lines of appreciation and a reminder of your commitment to helping veterans find homes.

Example:

“This Veterans Day, we honor those who’ve served and protected our freedoms. As a Realtor, I’m grateful to help veterans and military families achieve the dream of homeownership — because every hero deserves a place to call home.”

It’s sincere, respectful, and keeps your brand aligned with service and gratitude.

Veterans Day is a time for thankfulness and community connection. For Realtors, it’s also a chance to align purpose with profession — serving those who’ve served us, while strengthening relationships and trust.

Whether you’re volunteering, educating clients, or highlighting veteran initiatives, your actions can go beyond business to create lasting, positive impact in your community.

So this November 11, take time to pause, participate, and give back — and let your real estate practice reflect the same integrity and service that Veterans Day celebrates.

Matt Witte strives to be the best realtor in North Andover MA.

Any questions about real estate, reach out to Matt Witte North Andover Realtor MA