Buying a home is one of the biggest investments you’ll make—and negotiating the asking price can save you thousands. Whether you’re a first-time homebuyer or a seasoned investor, knowing how to make a smart offer is key.

Here are expert-backed tips for negotiating asking prices to help you land the best deal on your dream home.

1. Do Your Research

Before making an offer, study the local real estate market:

  • Look at comparable home sales (comps) in the neighborhood.

  • Analyze how long the property has been on the market.

  • Check if the home has had price reductions or relistings.

Knowledge is power when making a competitive but realistic offer.

2. Understand the Seller’s Motivation

Knowing why the seller is moving can give you leverage:

  • A job relocation or urgent need to sell might make them more open to negotiation.

  • If it’s an estate sale or inherited home, they may prioritize speed over profit.

Ask your real estate agent to gather as much background information as possible.

3. Get Pre-Approved

A mortgage pre-approval shows sellers you’re serious and financially ready to buy. This gives your offer an edge—especially in competitive markets—because it reduces the risk of financing falling through.

Bonus: It also helps you define your price range and negotiate confidently.

4. Look for Leverage Opportunities

Even in a seller’s market, you may have negotiation wiggle room if:

  • The home needs updates or repairs

  • It’s been sitting on the market for 30+ days

  • The seller has already bought another home

You can use these factors to justify a lower offer or ask for seller concessions.

5. Make a Strong—but Strategic—Initial Offer

Avoid lowballing unless the property is clearly overpriced. A well-reasoned offer:

  • Reflects market value

  • Accounts for any necessary repairs

  • Includes your terms and timeline

Aim to be firm but fair to keep the seller engaged.

6. Be Prepared to Counteroffer

Negotiations often go back and forth. Stay flexible and consider:

  • Meeting halfway on price

  • Requesting closing cost assistance

  • Asking for home warranty coverage or certain appliances to stay

Pro tip: Stay professional and don’t take counteroffers personally—it’s just part of the process.

7. Work With an Experienced Real Estate Agent

Your agent is your best ally during negotiations. They’ll:

  • Analyze the market value

  • Handle communication with the seller’s agent

  • Recommend strategies that align with your goals

A skilled negotiator can help you avoid overpaying while keeping the deal alive.

The asking price is just a starting point. With the right strategy, you can secure a better deal that aligns with your budget and long-term plans.

Whether you’re buying your first home or your fifth, understanding how to negotiate effectively can save you money—and give you more confidence in your purchase.

Ready to make an offer?
Let’s talk strategy. I’ll help you negotiate like a pro and get the best value for your new home.

Matt Witte strives to be the best realtor in North Andover MA.

Any questions about real estate, reach out to Matt Witte North Andover Realtor MA