If you own a rental property, you know that keeping it vacant can quickly become costly. Whether you're renting out a single-family home or managing multiple units, effective marketing is key to reducing vacancies and attracting quality tenants. In this blog, we’ll cover proven techniques for marketing your rental property to get it rented fast—and to the right people.

1. Professional Photography is Non-Negotiable

In today’s digital age, your listing photos are often your first impression. Poor lighting, cluttered rooms, and low-resolution images can turn off potential renters before they even schedule a viewing. Invest in high-quality professional photography to highlight your property’s best features—natural light, spaciousness, modern upgrades, and curb appeal.

2. Write a Compelling and Accurate Listing Description

A clear, detailed, and enticing listing description can make a big difference. Start with a powerful headline, and include:

The number of bedrooms and bathrooms

Square footage

Notable amenities (e.g., in-unit laundry, central air, pet-friendly)

Location benefits (e.g., near public transit, top schools, shopping)

3. Leverage Online Rental Platforms

To reach more renters, post your property on the most popular rental websites. Some top platforms include:

Zillow Rental Manager

Apartments.com

Realtor.com

Craigslist

Facebook Marketplace

These platforms often have built-in search and filter tools, helping renters find listings like yours based on budget, size, and location.

4. Use Social Media Strategically

Don’t underestimate the power of social media. Share your rental listing on your personal and professional accounts. Consider joining and posting in local Facebook groups where people search for housing.

Create engaging posts with eye-catching images, short videos, and hashtags like:

#RentalProperty

#ForRent

#CityNameRentals (e.g., #DallasRentals)

#PetFriendlyApartment

You can also run paid social media ads to target renters based on age, location, and interests.

5. Offer Virtual Tours or Video Walkthroughs

Busy tenants appreciate convenience. Virtual tours allow prospective renters to view the property without needing to be there in person. This is especially helpful for out-of-town renters or busy professionals.

Even a simple video walkthrough filmed with a smartphone can set your listing apart. Upload it to YouTube and embed it into your listings for better engagement and improved SEO visibility.

6. Highlight Incentives and Unique Features

If your rental offers something extra, make sure it’s front and center in your marketing. This could be:

One month free rent

Free parking

Updated appliances

A private backyard or balcony

Smart home features

Promoting incentives can create urgency and help your listing stand out in a crowded market.

7. Use Signage and Word of Mouth

While online marketing dominates, don't overlook the power of a traditional "For Rent" sign in front of the property—especially in high-traffic areas. Let your friends, family, and neighbors know about the vacancy, too. Sometimes, word of mouth can bring in reliable tenant leads.

8. Partner with a Local Real Estate Agent or Property Manager

If you’re short on time or don’t live near the rental, partnering with a local agent or property manager can be a smart move. They have experience, networks, and access to MLS listings, which can further expand your property’s visibility.

Marketing your rental property effectively means combining strong visuals, optimized listings, digital reach, and personal touchpoints. With the right strategy, you’ll reduce your vacancy time, attract better tenants, and boost your rental income.

Matt Witte strives to be the best realtor in North Andover MA.

Any questions about real estate, reach out to Matt Witte North Andover Realtor MA