Discover the advantages and disadvantages of pocket listings—also known as off-market or whisper listings and whether this low-profile strategy is right for selling your home.

When it comes to selling a home, most people think of the traditional route: list it on the Multiple Listing Service (MLS), host open houses, and wait for the right buyer to make an offer. But not all home sales follow that path. Some sellers choose a more discreet method—a pocket listing.

Also called an off-market listing or a whisper listing, a pocket listing is a property that is for sale but isn’t publicly advertised on the MLS. Instead, it’s quietly marketed through an agent’s private network. This can be a strategic move, but it’s not without its trade-offs.

Here’s a closer look at the pros and cons of pocket listings to help you decide if this lesser-known approach is the right move for your property.

✅ Pros of a Pocket Listing

1. More Privacy

One of the biggest advantages of a pocket listing is discretion. Whether you’re a high-profile individual or simply value your privacy, selling off-market avoids the public exposure of listing photos, open houses, and constant foot traffic.

2. Creates a Sense of Exclusivity

A whisper listing can create a “members-only” vibe. Buyers often perceive pocket listings as exclusive, which can drive up interest—especially in luxury markets. This exclusivity may even spark bidding wars among serious buyers.

3. Less Time on the Market

With no public listing to track, there’s no pressure from the days-on-market clock ticking down. This can help maintain the perception of value and reduce the stress that comes with slow-moving listings.

4. More Control Over the Selling Process

Sellers have more flexibility to control showings, negotiations, and who gets access to the property. This can lead to smoother transactions with serious, vetted buyers.

❌ Cons of a Pocket Listing

1. Limited Exposure

By avoiding the MLS, you cut off access to a wider pool of buyers. This can limit your chances of getting the best offer, especially in competitive markets where public exposure often drives prices up.

2. Risk of Underselling

Without multiple buyers competing, you might accept a lower offer than you would have received on the open market. This risk is particularly high if your agent doesn’t have a strong private network.

3. Potential Ethical or Legal Concerns

In some areas, pocket listings raise fair housing concerns, as they may limit access to certain buyers. That’s why the National Association of REALTORS® (NAR) has placed restrictions on pocket listings through the Clear Cooperation Policy.

4. Longer Time to Sell (Sometimes)

If your agent’s private network doesn’t produce serious leads, your home may sit unsold longer than expected—especially in a slow market.

When Does a Pocket Listing Make Sense?

A pocket listing might be right for you if:

• You highly value privacy and control

• Your home is luxury or unique and appeals to a niche market

• You already have buyers in mind or trust your agent’s network

However, if your main goal is maximum exposure and top-dollar offers, an MLS listing is likely the better path.

Pocket listings are not one-size-fits-all. They can be a smart strategy for sellers seeking privacy or targeting specific buyers—but they also come with drawbacks that can affect your bottom line. Before choosing an off-market approach, discuss your goals with a trusted real estate agent who understands both sides of the market.

Matt Witte strives to be the best realtor in North Andover MA.

Any questions about real estate, reach out to Matt Witte, North Andover Realtor MA