Hosting an open house can be one of the most effective ways to showcase a property to potential buyers. It allows them to experience the home in person, imagine themselves living there, and ask questions on the spot. However, the success of an open house doesn’t just depend on the property itself—it also relies on preparation and proper follow-up.

If you’re planning to host an open house soon, here are the key do’s and don’ts before and after hosting an open house to ensure it runs smoothly and leaves a lasting impression.

The Do’s Before an Open House

1. Do Deep Clean and Declutter

A spotless home makes a powerful impression. Remove unnecessary items, organize storage areas, and keep countertops clear. Buyers want to see the space—not your belongings.

2. Do Stage the Home Thoughtfully

Simple staging, like adding fresh flowers, neutral décor, or rearranging furniture, can make the property more inviting. Highlight features like natural light, open floor plans, or a cozy fireplace.

3. Do Market the Event Widely

Leverage online platforms like Zillow, Realtor.com, and social media, along with traditional methods such as flyers and neighborhood signs. The more exposure, the higher the turnout.

4. Do Secure Personal Belongings

Before opening the doors, secure valuables, sensitive documents, and prescription medications. Safety is key for both the homeowner and guests.

5. Do Create an Inviting Atmosphere

Turn on all the lights, open blinds, adjust the temperature for comfort, and play soft background music. A welcoming vibe helps buyers feel at home.

The Don’ts Before an Open House

1. Don’t Leave Pets at Home

Pets can be distracting or even a dealbreaker for buyers with allergies. Arrange for them to stay with a friend or at a pet daycare during the event.

2. Don’t Skip Repairs

Minor issues—like leaky faucets, squeaky doors, or chipped paint—can give buyers the impression that the home hasn’t been well cared for. Fix them beforehand.

3. Don’t Forget Curb Appeal

First impressions matter. Trim the lawn, sweep walkways, and add a fresh welcome mat or potted plants at the entrance.

The Do’s After an Open House

1. Do Follow Up Promptly

Reach out to attendees within 24–48 hours. A quick follow-up shows professionalism and keeps the property fresh in their minds.

2. Do Gather Feedback

Ask guests what they liked and what could be improved. Honest feedback can help you adjust your selling strategy.

3. Do Keep the Momentum Going

If there’s strong interest, schedule private showings right away. Keep potential buyers engaged before they move on to other listings.

The Don’ts After an Open House

1. Don’t Ignore Serious Buyers

If someone shows strong interest, don’t delay in communicating. Waiting too long could cost you a potential sale.

2. Don’t Overlook Negative Feedback

Even if criticism stings, use it constructively. Adjust staging, pricing, or marketing strategies based on buyer responses.

3. Don’t Stop Marketing

One open house is just one step in the selling process. Keep advertising and promoting the home until it’s under contract.

Hosting an open house is about more than opening the doors—it’s about preparation, presentation, and follow-up. By knowing what to do and what to avoid, you’ll maximize your chances of turning curious visitors into serious buyers.

If you’re planning to sell your home, partnering with an experienced real estate agent can help ensure your open house strategy leads to a successful sale.

Matt Witte strives to be the best realtor in Andover MA.

Any questions about real estate, reach out to Matt Witte Andover, Realtor MA