When you put your home on the market, not every inquiry will come from a serious buyer. Some people are just curious, while others may not be financially ready to purchase. These “tire kickers” can waste your time and energy, while genuine buyers are the ones you want to focus on. So, how do you attract serious buyers and avoid distractions? Here are proven strategies to help you streamline the process.

1. Price Your Home Correctly

Pricing is one of the strongest signals you can send to buyers. If your home is priced too high, you’ll attract window shoppers who want to negotiate aggressively. If it’s priced too low, you may raise doubts about hidden problems.

• Research comparable homes in your neighborhood.

• Get a professional appraisal.

• Work with a real estate agent who understands local market trends.

A well-priced home attracts motivated buyers ready to make an offer.

2. Highlight High-Quality Listing Photos

Serious buyers want to envision themselves living in the home. Professional photography—or even better, a virtual tour—filters out casual browsers.

• Stage your home before the shoot.

• Use natural light for a welcoming effect.

• Showcase key features buyers prioritize: kitchen, bathrooms, and outdoor spaces.

Eye-catching photos can help you stand out and connect with buyers who are actively searching.

3. Pre-Qualify Potential Buyers

One of the most effective ways to avoid tire kickers is to ensure buyers are financially prepared. Ask for:

• A mortgage pre-approval letter.

• Proof of funds for cash offers.

This step shows that the buyer is serious about making a move—not just browsing.

4. Create an Enticing Yet Honest Listing

Transparency attracts qualified buyers. Be upfront about property details, recent upgrades, HOA fees, or repair needs. An honest listing:

• Builds trust with serious buyers.

• Prevents time wasted on those who aren’t a good match.

Highlight your home’s strengths while being clear about any conditions.

5. Use Open Houses Strategically

Open houses can draw interest, but they also bring in curious neighbors or casual lookers. To maximize value:

• Host by appointment for qualified buyers.

• Schedule showings at times convenient for active house hunters.

• Limit unnecessary traffic with online screening questions.

This ensures you’re focusing on buyers who are genuinely in the market.

6. Work With an Experienced Real Estate Agent

A skilled real estate agent knows how to spot tire kickers early. They’ll:

• Vet inquiries before scheduling showings.

• Market your property to the right audience.

• Negotiate effectively with serious buyers.

Their experience can save you time, energy, and stress during the selling process.

Attracting serious buyers while avoiding tire kickers comes down to preparation and strategy. By pricing your home correctly, showcasing it well, and screening inquiries, you’ll filter out casual interest and focus on buyers who are ready to move forward.

If you’re planning to sell, work with a trusted real estate agent who can help you connect with motivated buyers—and close the deal faster.

Matt Witte strives to be the best realtor in North Andover, MA.

Any questions about real estate, reach out to Matt Witte, North Andover Realtor, MA